As the events industry continues to evolve, attendees expect more than just décor and programming—they crave interactive, shareable, and unforgettable moments. A new wave of experiential products is doing just that and here are five standout innovations that produce the “WOW” Factor.
Paintillio: Interactive Mural Experiences
What it is: Paintillio builds large-scale, custom paint-by-number murals and mural kits for events. From branded graphics to meaningful imagery, attendees collaborate on filling in the canvas, creating a custom work of art that doubles as décor.
Why it wows:
- It is a post-event keepsake that can live on in an office, public space, or gallery
- People love being part of something creative.
- You can use your own graphics, photos, brand logo, or color scheme.
Where it shines: Team-building days, brand activations, corporate events, community clean-ups, festivals, and weddings with guest participation.
Champagne Experiential Studios: ASMR Imagination Station
What it is: The ASMR (Autonomous Sensory Meridian Response) Imagination Station from Champagne Experiential Studios is an innovative sensory activation. It invites attendees to explore tactile props, record amplified sounds, and even create their own content in an immersive, interactive environment.
Why it wows:
- It’s not just a visual guest experience; it is a unique way to engage multiple senses.
- Few guests expect to find an ASMR lab at an event, making it a fun surprise.
- The unique sounds and videos created are perfect for social sharing.
Where it shines: Corporate conferences (perfect as a “chill and recharge” zone), festivals (an interactive stop guests won’t forget), and brand activations (especially for wellness, beauty, or lifestyle brands).
Shimmer Tech: Next-Level Shimmer Walls
What it is: Shimmer walls from Shimmer Tech are decorative surfaces covered in sequins or similar reflective movable surfaces (panels), that physically shift or are arranged so that when light hits them the surface dances and glimmers.
Shimmer Walls. Photo courtesy Deborah Elias
Why it wows:
- It is perfect for photo-ops and social media content.
- Sequins catch light, shift, reflect, and that dynamic is more intriguing than static backdrops.
- Panels can be shaped, combined, and printed with logos or images and used indoors or outdoors.
Where it shines: Entrance walls, photo booths, stage backdrops, storefronts, and galas.
Drone Displays: A Sustainable Alternative to Fireworks
What it is: Cities and event organizers are increasingly turning to drone shows as a cleaner, safer, and more creative alternative to fireworks. Equipped with LED lights, fleets of drones can be choreographed into logos, animations, and dynamic stories in the sky resulting in a grand spectacle.
Drone show. Photo courtesy Deborah Elias
Why it wows:
- Less smoke, less fire risk, less environmental and community disturbance (noise, fallout).
- You can create logos, narrative animations, shape transformations, they can be synchronized with music or other media.
- For many audiences, seeing drones in orchestrated formations is still new and exciting—and very shareable.
Where it shines: Large public holidays (Fourth of July, New Year’s Eve), outdoor festivals, city celebrations, and launches where night-sky spectacle is desired, but fireworks are restricted.
DrawingBooth.com: Live Digital Sketch Entertainment
What it is: Drawing Booth delivers live digital sketch-artists at events, who mingle with guests and create quick hand-drawn style portraits. The combination of artistry, technology, and guest engagement creates a memorable takeaway that resonates long after the event concludes.
Why it wows:
- Guests walk away with a piece of themselves in art form—something truly personal and unique.
- Watching an artist at work draws people in, and the process becomes a conversation starter.
- Digital sketches make it easy for guests to share their portraits online immediately.
Where it shines: Weddings, galas, product launches, tradeshows, corporate parties, and virtual or hybrid events.
